Senior Campaign Manager (Europe) – DAZN
Liseli Sitali currently works at DAZN as a Senior Campaign Manager for Europe and is responsible for leading DAZN’s creative advertising campaigns in order to grow the subscription and brand business.
Having worked in the sports, automotive and media industries for over seven years, Liseli has gained significant experience in planning and managing brand and sports marketing campaigns in-house and agency-side for an array of world-renowned brands such as; Ferrari, The Wall Street Journal, Lucozade Sport, Under Armour, GiveMeSport, Audi and City Football Group.
In her spare time, she hosts and curates a podcast called In Her Corner; a podcast dedicated to celebrating and empowering women working at every level of sport on and off the field. In Her Corner’s purpose is to make the sports industry more accessible and appealing to more women. Liseli is also a keen linguistic and speaks Bemba, English, French and Italian and is currently learning Spanish.
The PBSL will make a difference to the sports industry by providing practical learning tools and information to better equip current business leaders and professionals with the education and understanding they need. This will be on key topics such as implementing meaningful and sustainable diversity, equality and inclusion policies and practices which will ultimately strengthen their organisations.