Over 15 years’ experience in sponsorship, brand marketing and comms, I have worked with some amazing people to deliver award-winning campaigns for global brands and global audiences. And I’ve also had some time-out to be a mum. So I’m really keen to be able to help people looking to keep the momentum in their career, or perhaps return following some time away from it.


How do you think you will be able to help others as a PBSL mentor?

Having worked at leading sports marketing agencies, international rights holders and inhouse as well as choosing to take career-breaks along the way, sharing experience from all these differing perspectives, and how to navigate the differing issues and responsibilities these bring, is something I’m eager to help others with.


What type of knowledge and experience are you looking forward to sharing?

People are the bedrock of the sports industry, so helping people explore their own abilities in greater depth to help them grow into being the very best they can be is very exciting for me and even more so for our brilliant industry.


What were the key things you learnt from the mentor training?

The art of a great mentor is to challenge your thinking and established beliefs in an honest, empathetic yet progressive manner. Achieving this takes great skill but the results can be staring you right in the face!


How do you think your career would have benefitted if had a mentor when first starting out in the sports industry? 

My self-confidence would have been greatly enhanced. I had to learn on the job and was fearful of asking others when I didn’t know the answer. A mentor would have enabled me to recognise and embrace a confidence I sometimes lacked.