The PBSL has joined forces with FT Strategies, the digital consulting firm within the Financial Times, to deliver a digital series around engagement.

Purpose of the course:
To understand how sports organisations should engage with fans and participants online in order to drive profitable relationships.

Who is this course for?
Sport industry professionals looking to learn how to grow and monetise their digital audiences.

Start Date:                                        
Monday 7 June 2021

Course Directors:
Tim Part – Senior Manager, FT Strategies
Alex Greenwood – Strategy Consultant, FT Strategies

Digital strategy experts Tim and Alex developed the FT’s approach to audience engagement, one that has already earned over a million paying subscribers.

7th June – Connecting with audiences
21st June – Engagement across the user lifecycle
12th July – Understanding and converting your customers
16th August – Monetising relationships and retaining your audience
31st August – North Star 101


How to join:

PBSL Members:
This course is free to PBSL members and is included as part of their membership package. To enrol in this course,

Other sports industry professionals can take part in the first session of this course with a PBSL Essentials membership.

After hearing more about the course, should Essentials members want to continue with it, they can upgrade to a full PBSL membership and receive all the benefits that come with it.