Covid-19 has disrupted the way fans connect with sport. Organisations throughout the industry are feeling the effects having been forced to cancel or postpone events.

In the last 12 months, sports lovers behaviours have changed and new habits are now forming. It’s for this reason the PBSL has joined forces with FT Strategies, the boutique digital consulting firm within the Financial Times, to develop a digital series aimed at understanding how sports organisations should engage with fans online to drive profitable relationships.




Session 1: Getting engaged – How to build relationships with fans that stand the test of time

Date: Tuesday 23 February

Time: 15:00

The first session is free to anyone working in sport or has an interest in digital engagement within the industry.

About the seminar

Just like you, every other player in the wider sport and entertainment industry is asking “how can we turn lockdown habits into a sustainable operating model?” The answer is to focus on engagement.

Join digital consultants Tim Part and Alex Greenwood as they discuss growing reach & impact, delivering value to fans and developing new audiences.

They will also explain the FT’s approach to audience engagement, one that has already earned over a million paying subscribers.

The session includes an audience Q&A with Zarah Al Kudcy, Head of Commercial Partnership Development at Formula 1 and Sujit Jasani, Managing Director at Vero Communications.


Benefits of the seminar:

  • Hear the latest digital trends & predictions for the industry coming out of the pandemic
  • Get real-life case studies on increasing digital engagement
  • Take part in a Q&A


Register Now

The first session in this series is open to anyone including non-PBSL members. To take part, register your details via the link below.