The sports sector has become complex, multi-disciplinary and continues to evolve at pace. It is being shaped by many factors – both internal and external. These include new technologies which have transformed availability and accessibility of sports content and changes – often generational – in consumer behaviour and sports participation levels.

As a result the organisations which govern sport and the companies in its economic ecosystem have to adapt and evolve if they are to stay ahead of the curve and achieve their respective objectives. That demands strong, capable and confident leadership with a 21st century mindset and skillsets to match.

Our webinar addresses change in the sports landscape and consider the ways that the sector must evolve and the strategies, support and share of voice that will be required to ensure it is fit for the future.