The six sessions that form this course are:
1) Reputations – Why they matter
Gain understanding of the strategic role of reputation as an enabler of organisational success and how to achieve the ones you need
2) Working With The Media
Practical tips and insights for every sports leader
3) Social Media For Brands and Executives
Navigating the opportunities and challenges of 24/7 social media platforms
4) Stakeholder Engagement
Mapping and managing complex environments critical to success
5) Issues Management
Issues preparedness and management to protect reputation
6) Crisis Simulation (in-person exercise)
Live, practical, in-person session discussing and tackling a developing crisis
Who is this course for?
Current and aspiring leaders within the sport industry.
The course will run as five online sessions taking place every two weeks, and a in person session for the final lesson.
The cost of this certificated programme is £600+VAT, free to PBSL+ members as part of their course allocation or £480+VAT to PBSL Full members. If you would like to join PBSL Leadership Programme contact us at firstname.lastname@example.org.